Levi's: Ukusungula izinto ezintsha kunye nokuzinza kwi-jean entsha ejongene ne-eco

Iimpawu ngakumbi nangakumbi zikhetha izixhobo eco-uxanduva, kwaye enye yezongezo zamva nje YeLevi, eqalise umgca wee jeans ezenziwe ukusuka inkunkuma esetyenzisiweyo. Uluhlu lwalo lubizwa Ayinabungozi iye yaba indawo reference ngaphakathi ingqokelela eco kwaye iye yatshintsha imodeli Levi kaThixo 504 Lo mgca yenye yezona zixatyiswe kakhulu ngokwemiqathango nokuzinza nokuzibophelela kokusingqongileyo.

Ekubeni Uxolo oluluhlaza ukubeka brand ubuso ngobuso noxanduva lwabo malunga ifuthe kwindalo esingqongileyo, siye sabona ukwanda kwenani leengqokelela ezinobuganga ezisebenzisa iindlela zokuvelisa ezizinzileyo. Emva kokuba iibrendi ezifana ne-H&M ziphehlelele umgca wazo Unonophelo, ULevi uye waphendula ngomgca we-Wasteless, osisiseko sakhe senziwe ngenkunkuma ye-textile ehlaziyiweyo.

Eyona nto itsha kakhulu kwesi sindululo YeLevi kukuba basebenzisa ilaphu elixhathisayo eligcina umgangatho weejini ngaphandle kokuncama ukuqina kwabo okanye isitayela esingapheliyo. Olu luhlu luyinxalenye yokuzinikela kukaLevi ekudaleni iimpahla ezinkulu ukuqina kunye nomzila omncinci we-ikholoji.

Ukuzinikela kukaLevi kokusingqongileyo: uqoqosho olujikelezayo

Uguqulo lwendalo lukaLevi ludlulela ngaphaya kokuphinda kusetyenziswe inkunkuma. Baye bayamkela ingcamango yokuba Uqoqosho olujikelezayo, okuthetha ukuba iimveliso zabo ziyilwe becinga ngomjikelo wabo wobomi bonke. Oku kubandakanya ukusebenzisa izinto ezinokuphinda zisetyenziswe kwaye zihlaziywe, xa isambatho singasenamsebenzi kwimo yangoku, ingaphinda isetyenziswe ukwenza iimveliso ezintsha, ngaloo ndlela inciphisa ukusetyenziswa kwemithombo yendalo.

Umzekelo, uLevi uye wasebenzisana naye Renovcell, Inkampani ezinikele kwi-circular textile innovation, ukuthumela i-jeans yakho esetyenzisiweyo kwaye ivumele ukuba ihlaziywe kwaye iguqulwe ibe yimpahla emitsha elungele ukuveliswa kweengubo ezininzi. Le ntsebenziswano linyathelo elibalulekileyo kweli shishini, elijonge ukumka kumfuziselo wesithethe 'sokuthatha, ukwenza, ukulahla'.

Ulutsha ekusebenziseni izinto ezihlaziyiweyo kwii jeans zikaLevi

Olunye lweempawu ezibalaseleyo zejini entsha kaLevi kukuchasa kwabo okuphezulu nangona benziwe nokuba mnye I-16% yomqhaphu osetyenzisiweyo. Nangona eli nani lisenokubonakala lincinci, linyathelo elibaluleke kakhulu kwishishini lefashoni, kuba amalaphu amaninzi aphulukana nomgangatho xa ephinda esetyenziswa.

Uphawu lujolise ekunyuseni ngokuqhubekayo umxholo we umqhaphu ohlaziyiweyo kwiimveliso zayo, ngethemba lokufikelela kwi-40% okanye i-50% kwiminyaka ezayo. Ukongeza, uLevi uye wasebenzisa itekhnoloji Indlu yangasese, evumela ukuba banciphise ukusetyenziswa kwamanzi kwinkqubo yokuvelisa, enye yeenkxalabo ezinkulu kwishishini le-textile.

Ukunciphisa impembelelo yokusingqongileyo

Ukuzinikela kukaLevi akuquki kuphela ukusetyenziswa kwezinto ezinoxanduva ngakumbi, kodwa kunye nokunciphisa ukusetyenziswa kwemithombo yendalo kunye ukukhutshwa kwekhabhoni kulo lonke ikhonkco lemveliso. Ngokutsho kwedatha ye Ellen MacArthur Foundation, i-jeans yemveli yokuvelisa ifuna umthamo omkhulu wamanzi. Nangona kunjalo, ngeendlela ezintsha ezifana iteknoloji yamanzi kunye nezinye izinto ezintsha, iLevi ikwazile ukunciphisa indawo yayo yamanzi kakhulu.

Kwelinye icala, abakwaLevi baphumeze iprojekthi FLX, ngentsebenziswano namaSpanish IJeanology, ukususa iikhemikhali ezinzima kakhulu kwinkqubo yokugqiba i-jeans yakho. Oku akuphuculi nje indawo engqongileyo, kodwa kunye nempilo kunye nokhuseleko lwabasebenzi.

Intsebenziswano yefashoni ezinzileyo

ULevi usebenze nemibutho eyahlukeneyo kunye nosaziwayo abakhuthaza uzinzo. Umzekelo ophawulekayo yintsebenziswano ne-NGO Buyela kwi-Eco kunye nomdlali weqonga IClara Ichibi ukukhuthaza i upcycling (ukusetyenziswa kwakhona ngokuyilayo) kwempahla yedenim ukuze kuncitshiswe inkunkuma yamalaphu. Iqonga lenziwe kunye neeworkshops apho i-jeans abathengi abanikela ngayo ihlaziywa kwaye iguqulwa ibe yimveliso emitsha, njengeebhaka kunye nezixhobo, ezibanika ubomi besibini.

Ukongeza, i-Levi's isungule eli phulo “Thenga ngcono, Nxiba ixesha elide”, efuna ukufundisa abathengi ngokubaluleka kokunyamekela iimpahla zabo ukuze bahlale ixesha elide kwaye ngaloo ndlela banciphise impembelelo yokusingqongileyo yokutshintsha rhoqo iimpahla.

Lo mzamo udibanisa amanye amalinge kaLevi okuhlaziya nokusebenzisa kwakhona, apho abasebenzisi banokunikela ngejean zabo kwiivenkile ezikhethiweyo kwaye bafumane izaphulelo ngembuyekezo, bekhuthaza a Uqoqosho olujikelezayo.

Indlela kaLevi idibanisa iteknoloji entsha kunye nokuzibophelela kokusingqongileyo, ibeka umgangatho kwishishini lefashoni ukuze ezinye iimpawu zilandele indlela efanayo ekuzinzeni.

I-Levi's ibonakalise ukuba yenye yeempawu zoovulindlela ekusebenziseni izixhobo eco-uxanduva kunye nokwamkelwa kobuchwepheshe obutsha obukhuthaza ukukhathalelwa kwendalo. Ngomgca wayo we-Wasteless kunye nentsebenziswano eqhubekayo, ibonisa ixesha elitsha lefashoni ezinzileyo kunye nokusetyenziswa kobutyebi bendalo.